Animal Experimentation Essay -- Ethics, Animal Cruelty, Chimpanzees

Two months ago I went to see the film â€Å"Rise of the Planet of Apes† at the theater. This film was about chimpanzees that were exposed to animal research to find a cure for Alzheimer’s disease. Consequently, one of the chimpanzees tested with the Alzheimer’s cure developed an enhanced genetic intelligence that lead to the freedom of the other captive chimpanzees. Although this film was a science fiction movie, during the film, there were scenes that depicted cruelty towards chimpanzees. These scenes made me concerned about how inhumane people are towards research chimpanzees. Even with a sense of ethic, I believe animals should deserve respect and consideration. However, there were some scenes during that movie that also made me think about how animals such as chimpanzees were an essential part of human lives. Chimpanzees in the film were experimented on to find a cure for people with Alzheimer’s disease. This demonstrated that chimpanzees themselves su ffered to promote the welfare of humans. This exemplary movie leads to the question, Should animal experimentation be permitted? This question introduces to the controversy of two arguments whether animal experimentation should be permitted or not. In addition to this question, researcher Jerod M. Loeb, from the article, â€Å"Human vs. Animal Rights: In Defense of Animal Research,† concerns about animals, but cannot hinder to improve medicine or other advance for the welfare of humans. On the other hand, philosopher Tom Reagan, contributing to the book, â€Å"Ill-Gotten Gains,† is against animal experimentation. He argues that conducting experimentation on animals â€Å"exacts the grave moral price of failing to show proper respect for animals’ inherit value, whatever the benefits for the research... ...ntists against the cruelty of animals, often refers to an optimistic step to the advance in scientific knowledge preventing future diseases in humans and animals as well. It is time to put out this grief more than anything to some important subject revolving around the world, â€Å"animal experimentation.† Many might dispute; others might concur to the same idea. In the end, I respect both beliefs; both Loeb and Reagan make powerful arguments to support their beliefs. However, Loeb’s dynamic belief has self-motivated me to believe that animal experimentation should be attempted and should not be hindered. Throughout this journey of disagreements of both sides, animal experimentation has once again demonstrated that can be capable to develop new medicine for the welfare of humans, benefit animals as well, and advance in scientific knowledge to prevent future diseases.

An Investigation Into The Rate of Reaction of The Catalase Enzyme :: Papers

An Investigation Into The Rate of Reaction of The Catalase Enzyme Introduction: In this experiment I will attempt to investigate the factors that effect the rate of reaction of the catalyse enzyme. Catalyse is an enzyme found in food such as potato and liver. It is used for removing hydrogen peroxide because of the shape of the hydrogen peroxide molecule; this type of reaction is when a molecule Is broken down into smaller pieces called catabolic reaction. Enzymes are proteins e.g. catalyse. They are made in cells. A catalyst is something that speeds up a reaction. One molecule can usually be used many times. All enzymes work at different pHs because they have different jobs to do but you cant use a ph which isn't suitable for that particular enzyme which you are using, other wise the enzyme will de nature. Enzymes also react with tempreture but like the ph the temperature cant be unsuitable to the enzyme other wise it will de nature or slow down the enzymes which would make it very difficult to obtain accurate and reliable results. A carbohydrase enzyme is different to a catalyse enzyme and other enzymes because enzymes have different patterns (shape). Enzymes are like keys to different substrates like e.g. fat, sugar and the substrates are like keyholes. Mass of potato Volume Of Oxygen Average 1g 1.8ml 1.8ml 1.6ml 2ml 2g 2.6ml 1.10ml 2.5ml 2ml 3g 4.2ml 3.6ml 3.8ml 4ml 4g 4.9ml 4.9ml 4.9ml 5ml 5g 5.5ml 5.1ml 5.6ml 5ml 6g 5.7ml 6ml 6ml 6ml As you see from the preliminary results there where a lot of problems along the way but this is only to help me set out the proper results

Julius Nyerere & African Socialism Essay

Socialism as quoted by Julius Nyerere as â€Å"the attitude of the mind† and often defined as a system of social organizations producing and distributing goods that are owned collectively or by a centralized government that often plans and controls the economy. In a socialistic society it is the attitude of mind, and not the rigid adherence to a standard political pattern, which is needed to ensure that the people care for each other’s welfare. In order to understand African socialism better we need to clearly understand how a society operates. In a socialist society the means of production are owned by the workers rather than by a rich minority of capitalists or functionaries. Such a system of ownership is both collective and individual in nature. Socialism will not be a utopia simply created in people’s minds. It will be the product of economic and social development. Now African socialism is a belief in sharing economic resources in the â€Å"traditional† African way. Many African politicians supported the â€Å"traditional† African way that is often referred as African Socialism. Julius K. Nyerere who was one of them who later became the President of Tanganyika (East Africa) in 1962 and was President of Tanzania (Tanganyika and Zanzibar) from 1964 to 1985. A Socialist and Pan-Africanist, was a force for moderation and racial harmony. He worked in close cooperation with the British authorities in his homeland. However, advocates of African socialism claimed that it was not the opposite of capitalism or a response to it, but something completely different. They claimed their socialism was merely recapturing the spirit of what it was to be African. Many believed that Africa was far behind capitalist states in terms of economic development and to compete fairly with them they needed a different appeal to unite them. German economist Werner Sombart in 1906, in his definition of American Capitalism stated, â€Å"America is the Canaan of capitalism, its promised land. † Capitalism is regarded as an economic system distinguished by private ownership of the means of production and the production of commodities for sale. The modern business corporation is an original creation of the American imagination. It was first fashioned to extend local markets, then, it became an indispensable means to create a national market. Both American industrialization and capitalism were crucially dependent upon the corporate form of organization. Thus arising a political process whereby economic power can become translated into governmental policy. American capitalists had almost a free hand in gaining control of a country unimaginably rich in natural resources. In straight-out contests of strength with both organized and unorganized workers American capitalists usually triumphed. The very philosophy of individualism facilitated the adoption of slavery in the American history. President, Nyerere had to steer a difficult course by the late 1960s Tanzania was one of the world’s poorest countries. Like many others it was suffering from a severe foreign debt burden, a decrease in foreign aid, and a fall in the price of commodities. The objective of socialism in the United Republic of Tanzania is to build a society in which all members have equal rights and equal opportunities, in which all can live in peace with their neighbors without suffering or imposing injustice, being exploited, or exploiting. The nature of Tanzanian society was on rural development. People were encouraged (sometimes forced) to live and work on a co-operative basis in organized villages or ujamaa (meaning ‘family hood’ in Kishwahili). It is important to realize that the policy of ujamaa Vijijini is not intended to be merely a revival of the old settlement schemes under another name. The Ujamaa village is a new conception; â€Å"Understanding that what we need to develop is people, not things, and that people can only develop themselves. † Ujamaa villages are intended to be socialist organizations created by the people, and governed by those who live and work in them. They cannot be created from outside, nor governed from outside. No one can be forced into an Ujamaa village, and no official at any level can go and tell the members of an Ujamaa village what they should do together, and what they should continue to do as individual farmers. According to Julius Kambarage Nyerere â€Å"I have said that a millionaire can be a good socialist. But a socialist millionaire is a rare phenomenon. Indeed he is almost a contradiction in terms. The appearance of millionaires in any society is no proof of its affluence; they can be produced by very poor countries like Tanganyika just as well as by rich countries like the United States of America. † He also goes on to say that a millionaire can be a socialist; he may value his wealth only because it can be used in the service of his fellow men. But the man who uses wealth for the purpose of dominating any of his fellows is a capitalist. On the other hand the white population of the U. S. A. descended from European immigrants who, most energetic and independent elements of their peoples, crossed the ocean to escape oppression, persecution and poverty. From the first settlements on the Eastern coast, with its commercial towns, they gradually expanded over the entire continent, exterminating in continuous fight the Indian natives, clearing the forests, subduing the wilderness, and converting it into cultivated land. American capital soon played the chief role in opening up the Western wilds by digging canals and building railways. Through its friends in Congress it was rewarded for this service to the nation with big allotments for exploitation, paying not more than the bribes, the form by which the politicians got their share of the profits. Founded on the principles of individual liberty and self-determination the nascent United States provided fertile ground for the seeds of Capitalism. Conditions such as slavery, explosive growth in the number of banks, America’s powerful drive to expand its territory, neutral trade during the war between Great Britain and France, and ultimately, the Industrial Revolution enabled American Capitalism to grow into a thriving jungle. Ayn Rand, a Russian-born, American novelist and philosopher says,† America’s abundance was created not by public sacrifices to the common good, but by the productive genius of free men who pursued their own personal interests and the making of their own private fortunes. â€Å"

Cause and Effect Technology

11/10/11 Cause and effect Todays technology has good and bad effects but distraction is, in my opinion the major result. Todays’ technology has its good effects and bad effects on society. But distraction is a really bad effect on society. Yes, technology is good, better communication between people and major advancements. But little things such as cellphones, gps and much are major distractions on an everyday life. These distractions could happen while you’re in school, at your job and even when you are driving. In school, in my high school experience at least 99% of the students have cellphones.I always saw them text-messaging non-stop without paying a bit of attention to the class that was going on. Most of the time I was one of them, and I regret it because most of the time I didn’t pay attention to what the teacher was saying. Cellphones are not the only distraction computers are as well. I used to see a lot of students fight for a computer at school just so they could go on their favorite social networking site, all these distractions due to technology. Technology is also a huge distraction in the work place.I haven’t had a lot of experiences in a workplace environment but I’ve seen a lot of misfortunes just because of a cellphone. My friend recently got fired from his job because he couldn’t leave his phone a lone, his boss was right you either do the job or keep texting outside of the workplace. Last but not least, distractions while you are driving. This is the most common one and the most dangerous one. A lot of people love texting while on the road they rather answer a text message rather than worrying about their own life or even worse, other human beings life. Not only cellphones influence people while driving, GPS as well.People start laying with their GPS while driving without noticing what is in front of them, I’ve seen a couple of accidents that happened because of someone using a GPS. Also music and music players distract you a lot, this has happened to me a couple of times. People get so into songs that they start daydreaming and don’t realize they are indeed driving. Is really dangerous specially when someone has their earphones in while driving because they are locked to the music. Technology affects everyone, not only teenagers or young adults. Technology is a huge distraction and could be dangerous to society in a way or another.

Attack on Pearl Harbor: Usa in World War Essay

Pearl Harbour is a lagoon harbour on the island of O’ahu, Hawaii. Most part of the harbour is a naval base for the United States Navy and it is also the headquarters of United States Pacific Fleet. It was attacked by the Japanese navy in a surprise military air strike. The attack took place in the early hours of December 7 1941 and lasted for around two hours. The following day USA declared war on Japan and thus the entry of USA in World War II. Reason for the attack â€Å"Yesterday, December 7, 1941 – a date which will live in infamy – the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan. The United States was at peace with that nation and, at the solicitation of Japan, was still in conversation with its Government and its Emperor looking toward the maintenance of peace in the Pacific. Indeed, one hour after Japanese air squadrons had commenced bombing in Oahu, the Japanese Ambassador to the United States and his colleague delivered to the Secretary of State a formal reply to a recent American message. While this reply stated that it seemed useless to continue the existing diplomatic negotiations, it contained no threat or hint of war or armed attack. It will be recorded that the distance of Hawaii from Japan makes it obvious that the attack was deliberately planned many days or even weeks ago. During the intervening time the Japanese Government has deliberately sought to deceive the United States by false statements and expressions of hope for continued peace. The attack yesterday on the Hawaiian Islands has caused severe damage to American naval and military forces. Very many American lives have been lost. In addition American ships have been reported torpedoed on the high seas between San Francisco and Honolulu. Yesterday the Japanese Government also launched an attack against Malaya. Last night Japanese forces attacked Hong Kong. Last night Japanese forces attacked Guam. Last night Japanese forces attacked the Philippine Islands. Last night the Japanese attacked Wake Island. This morning the Japanese attacked Midway Island. Japan has, therefore, undertaken a surprise offensive extending throughout the Pacific area. The facts of yesterday speak for themselves. The people of the United States have already formed their opinions and well understand the implications to the very life and safety of our nation. As Commander-in-Chief of the Army and Navy, I have directed that all measures be taken for our defense. Always will we remember the character of the onslaught against us. No matter how long it may take us to overcome this premeditated invasion, the American people in their righteous might will win through to absolute victory. I believe I interpret the will of the Congress and of the people when I assert that we will not only defend ourselves to the uttermost but will make very certain that this form of treachery shall never endanger us again. Hostilities exist. There is no blinking at the fact that our people, our territory and our interests are in grave danger. With confidence in our armed forces – with the unbounded determination of our people – we will gain the inevitable triumph – so help us God. I ask that the Congress declare that since the unprovoked and dastardly attack by Japan on Sunday, December seventh, a state of war has existed between the United States and the Japanese Empire.† Bibliography * www.eyewitnesshistory.com * about.com * Wikipedia * www.history.com * www.worldwar2history.info * www.history.navy.mil * www.u-s-history.com * www.wtj.com ( War Times Journal ) * www.law.ou.edu * www.bbc.co.uk * education.nationalgeographic.com

An Analysis on Customer Care Strategy of Sainsbury

1. 0 Company Introduction Sainsbury’s was founded in London in 1869 as one of the nations’ oldest retailers. It also provides a unique illustration of transformation that has occurred in retailing and in shopping and eating habits since the mid-19th century. It grew to become the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s. Now it is the third largest chain of supermarket in the United Kingdom with a share if the UK supermarket sector of 16. 3%.The supermarket chain operates three store formats: regular Sainsbury’s store (â€Å"Main Mission†), Sainsbury’s Local and Sainsbury’s Central (convenience stores and smaller supermarkets in urban locations—â€Å"Mixed Mission†) and Sainsbury’s â€Å"Main Plus† (hypermarket) stores. 2. 0 An Outlook of Sainsbury’s Customer Care Strategy Sainsbury aims at building on and stretching the lead in food. B y sharing customers’ passion for healthy, safe, fresh and tasty food, Sainsbury’s will continue to innovate and provide leadership in delivering quality products at fair prices.Sainsbury will continue to accelerate the development of non-food and service following the principles of quality and to provide a broader shopping experience for customers. Sainsbury commits to reach more customers through additional channels, and it commits to manage its business with integrity. 3. 0 Development of Sainsbury’s Customer Care Strategy Strategy refers to a plan of action designed to achieve a particular goal. 1. Sainsbury should know who Sainsbury’s customers are Sainsbury should know that every member of the community is the potential customer.Sainsbury should reach the total community. Every citizens living around the stores can be Sainsbury’s customers, as well as another companies can be the customer group of Sainsbury. 2. Sainsbury should know the needs of customers Customers need to be understood. Sainsbury comes up with the strategy that it commits to provide quality food with fair prices, which makes consumers delight. Customers need to feel welcome. Sainsbury’s staff serves every customer with a smiling face. Customers need to feel important.Once any customer has some recommendation or suggestion, he can directly approach to managers to point it out. 3. Sainsbury should know how to determine needs Sainsbury puts out questionnaires to citizens to find what they really want to buy when shopping in the supermarket and then determine their goods. It is a way to analyse needs in terms of the development objectives of Sainsbury. Sainsbury’s also set up suggestion box in its supermarkets to listen to customers’ needs. Through different ways such as community meetings and feedback, Sainsbury determines customers’ needs. 4. Sainsbury should response to needsSainsbury shows the real interest in the needs of sp ecial group, such as babies; they display their special tools and foods. Sainsbury ensures that every goods displayed on the shelves represent the real living needs for all customers. Sainsbury holds feedback meetings in order to response customers’ needs, and it commits to handle and solve customers’ complaints. 5. Sainsbury should give access to services Sainsbury never limit the service to the boundaries of Sainsbury’s store building. Sainsbury broadens its service range outside of the supermarkets and Sainsbury carries on deliver service.Sainsbury not only offers the regular stores for its customers, but also provides smaller supermarkets in urban locations as well as shopping online services. 6. Sainsbury should get stakeholders and senior managers’ support Sainsbury establishes a committee to get cooperation and support from the stakeholders and senior managers. They give financial support to promote Sainsbury’s operational environment as wel l as intelligence support to improve Sainsbury’s operational situations. Both of their supports are necessary to the development of Sainsbury. 7. Sainsbury should deliver competencySainsbury analyse its existing services to determine if their service is suitable for their customer care projects and whether the service meets the needs of customers. Sainsbury offers delivery service to customers and Sainsbury provides a search engine in its website to help customers to find the nearest store. 8. Sainsbury should give continuously analyses methods and procedures for improved efficiency. Sainsbury reduces its delivery time and time to supply new goods. Sainsbury has fax and website address to connect with customers. The employees are all trained and professional enough to serve the customers.Sainsbury makes sure that its customers know the standards of service in the stores. 9. Sainsbury should manage an effective communication Sainsbury develops a communication strategy that inf orms all information and provides channels to feedback. Sainsbury trains its employees to develop skills for successful interpersonal communication to introduce goods to customers. Sainsbury uses handbooks to advertise and inform customers’ about special events. Sainsbury puts clear signs to inform customers about the classification of all goods. 4. 0 Sainsbury’s standards in details 1. Employees Sainsbury’s employees should be passionate about working in a customer-facing environment *Sainsbury’s training divided into 4 steps:? basic introduction to Sainsbury’s ? introduce to employees their role and all the basics they need to know to work productively and safely ? develop employees to grow in their role and deliver to the required performance standards ? advanced training covers how to manage and supervise in its employees’ role *Employees are eligible for a colleague discount card when they completed 6 months service *All colleagues with one year’s continuous service can take up to 13 weeks’ unpaid leave for each child nder 5. They are also special provisions allowing time off for parents with disabled children up to 18. *Colleagues are able to exchange a portion of their salary for childcare vouchers which are non-taxable and exempt from National Insurance contributions and therefore represent a saving for colleagues who receive them as part of their total reward package. *The life assurance at the rate of four times staff’s annual basic salary in the event of death in service. *Sainsbury offers eligible colleagues the opportunity to apply for a career break for up to one year. Sainsbury would like to reward its long-term employees *Sainsbury always welcomes applications from people from any background. 2. Customers *Sainsbury is looking for people who can deliver the highest level of customer service each and every day *Customers can access a whole range of different services and meet togethe r in a safe environment. *Sainsbury hosts â€Å"community dinners† with local stakeholders to get to know customers better and understand any issues they have. *Sainsbury always supplies quality food to its customers Sainsbury creates ranges of food covering all customers’ needs *Sainsbury helps every customers cut their cost while shopping *Customers can buy goods online which will save a lot of money and time. *Sainsbury kids range is nutritionally balanced, so you can be sure you are making good, healthy choices for your children. *Sainsbury offers organic food. *Sainsbury provides customers various food recipes covering every type of meal, dish and ingredient; they really can try something new every day. *Sainsbury has the â€Å"store locator†, customers can find the nearest Sainsbury’s shop quickly. . Suppliers and Subcontractors *Sainsbury makes a deal with developing countries in order to support fair trade. *Sainsbury requires its suppliers and su bcontractors to provide fresh and healthy foods. *Sainsbury requests its suppliers and subcontractors to deliver their goods in the quickest time. *Sainsbury commits to settle accounts with suppliers and subcontractors as soon as possible. *Sainsbury requires its suppliers and subcontractors to register in a formal organization. *The suppliers and subcontractors of Sainsbury need to have a formal address and e-mail address to contact. . Community *For Sainsbury, this is not about providing great service and quality products, it’s also about making a positive difference to the communities and being a good neighbour. *Sainsbury provides local jobs for local people, and buys from local suppliers. *Sainsbury carries on Active Kids and Local Charity of the Year schemes. It helps kids who are in poverty to go to school and have medical check. *Sainsbury maintains longstanding partnership with Comic Relief, which is a local charity organization, to donate clothes and medicines and n ecessaries to rural areas. Sainsbury provides its customers options about charities to do good things on kids or social while they are shopping. 5. Environment *Sainsbury commits to reduce our impact on the environment. *Sainsbury sources products from all over the world, which means they have an important part to play, both in the evolving environmental debate, and in doing what they can do to reduce their carbon and wider environmental footprint. *Sainsbury was praised for having â€Å"excellent sustainable farming and fish policies† and the â€Å"high proportion of sustainable products available† in a survey. Sainsbury searches the latest ideas in engineering and building design, which could dramatically help them reduce their carbon footprint. *Sainsbury develops â€Å"carbon positive† stores or provide heat and recycled water to customers’ homes. *Sainsbury commits to reduce energy, packaging, food waste and wasting. 5. 0 Ways in which the Standards Were Established Customer care standard is more detail than customer care strategy and it direct how to carry on the project. A customer care standard normally covers areas of management practice, broken down into these sections: †¢ Employees Customers †¢ Suppliers and subcontractors †¢ Community and environment 1. Employees: *Clear employ article: EMP1: Organisations have a clear employ article and conditions and the procedure to ensure faith. EMP2: Organisations should secure the personal information for its employees. Safe and healthy working conditions: EMP3: Staff can get enough training to ensure the safety while working. *Faith salary system: EMP4: Staff has a clear mind about the time and method in paying salary. *Organisation engages in treat existing and potential employees’ variety.EMP5: Encourage the variety of the employees and welcome the new staff. *Encourage its staff improve in their career: EMP6: Organisations offer many kinds of training to h elp employees developing in their career. *Organisations are not allowed to molest any employees in any way. EMP7: Organisations should have the relevant articles to ensure the teenagers working in the national standards. 2. Customers *Organisations set up an equal relationship with its customers: CUS1: In the condition of respecting customers, organisations have clear business articles.CUS2: The information of customers can be used in the condition that is allowed by customers. CUS3: Organisations have the procedure to settle complaints in especially time. CUS4: The recommendations of the customers are fully considered. *Organisations ensure the safety of the products in the reasonable range: CUS5: The products or service have a clear illustration about the information like use, composition, and conservancy. CUS6: Organisations have the responsibility to protect the weak group. 3. Suppliers and subcontractors: The simple data and information about the supplier and subcontractor can be easily found in the website. SUP1: clear and crystal standards to select suppliers. SUP2: The information can only be used in the condition that are allowed by suppliers and subcontractors. SUP3: Organisations have the procedure to solve the conplaints from suppliers in ruled time. *Organisations offer money to suppliers in agreed standard. SUP4: Have the procedure to ensure suppliers and subcontractors get funds according to the agreement. Organisations encourage suppliers and subcontractors to carry on necessary business convention SUP5: Organisations should ensure the suppliers and subcontractors gain the training and exercise about the safety knowledge. *Organisation has an honest relationship with the suppliers and subcontractors 4. Community *Organisations promote the business environment on community: COM1: Organisations should consider the influences on the plan and action. COM2: Organisation has the action to promote the development of the community.COM3: Ensure to brin g up customers in the ruled area. *Organisations need to be sensitive to the local culture and economic structure: COM4: Organisation should have the procedures to ensure that its products or service will not threaten the safety. 5. Environment *Organisation reduces the use of energy and the emission of waste: ENV1: Organisations should point out clearly that the influences of its service and goods to local environment and the solutions. ENV2: Organisation takes charge of supervising and reducing the impact on local environment.ENV3: Have the procedure to ensure that its employees and suppliers are encouraged to the exercises of protecting the environment. ENV4: Encourage the use and abandon of the environmental friendly of the products. 6. 0 Methods Used by Qualitative Research and Quantitative Research to Gather and Analyse Information from Customers with Respect to Their Impressions of Sainsbury’s Customer Care 1. Qualitative Research Qualitative Research seeks out the â⠂¬Å"why† of its topic through the analysis of unstructured information and it does not rely on statistics or numbers.Qualitative research is used to gain insight into people’s attitudes, behaviors, value systems, concerns, motivations, aspiration culture or lifestyles. It is used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis and semiotics are among the many formal approaches that are used, but qualitative research also involves the analysis of any unstructured material. Sainsbury chooses interview as the way to carry on qualitative research.Interview is a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behavior. Interviews can be undertaken on a personal one-to-one basis or in a group. The interview is put in the appendix A. Sainsbury interviewed 100 people and makes a conclusion that most of the customers are satisfied with the stores, and they think the goods are mostly cheap. Besides, people interviewed are all satisfied with the environment in Sainsbury, and they think the stores are light and clean, which really delights them.However, the customers are too many so that it is usually crowded, especially in holidays and discounts. What is more, most of the stores are set in downtown and it makes difficult for people who live in suburbs to buy in the stores. 2. Quantitative Research Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to natural phenomena.Sainsbury chooses questionnaire as the method to give a quantitative research. Questionnaire is quantitative preferred and freedom of respondent. The questions have to be relatively simple and there is no inte rviewer bias. The questions usually are literacy problems and there is no control over who completes it. The questionnaires are presented in the appendix B. These questionnaires are handed out to 1,000 people. Sainsbury makes a conclusion through research by questionnaires.Most regular customers of Sainsbury think the dominating reason contributes them to buying in Sainsbury is the fair price with good quality. Customers focus on price while shopping dominates 73%. Around 87% of customers think the service attitude in Sainsbury is passionate and 72% of customers think the environment in Sainsbury is bright and clean. Moreover, 53% of Sainsbury’s customers gain salary between 5,000 to 10,000 and 27% of its customers gain salary between 1,000 to 5,000; customers gain salary less than 1,000 or over 10,000 both dominate 10%.Through the comparison of the data from 2007 to 2010, customers’ attitude about the goods price has changed. More people think the goods are cheaper an d the increase in the attitude of acceptable is more visible; less people hold the view that the goods are expensive in Sainsbury. There are two diagrams presented in appendix C and appendix D. 7. 0 The Review of Sainsbury’s Customer Care Strategy Review is an evaluation of an operating process or a business outcome. Sainsbury chooses â€Å"comparing to customer feedback analysis† to review its customer care strategy.Before Sainsbury carry on another new customer care strategy, it makes a survey among its customers and makes a conclusion. After carrying on for a period of time, Sainsbury does a equal number survey among customers and makes a conclusion through comparing and analyzing the data: Sainsbury increases its opening hour and it makes customers life more convenient; Sainsbury promotes its employees moral and passion in serving customers. However, Sainsbury should update its goods in a high frequency and strengthen the arrangement after customers’ selecti ng goods.Sainsbury chooses â€Å"Third Party Assessment† as another method to review its customer care strategy. Sainsbury hires Mckinsey & Company to give a overall assessment about its customer care strategy and standard by using professional methods, ways, and procedures. The conclusions are made below: Sainsbury does well in caring about customers’ healthy lifestyle and delivering a healthy lifestyle to its customers; That Sainsbury encourages its customers to give a hand to local charity and people need help is a light point in Sainsbury’s strategy.However, Sainsbury must promote its after-sale responsibility and its after-sale quality. Some sorts of service, such as point out the use structure of some special goods, need to be highlighted. 8. 0 Recommendation There are some weaknesses in Sainsbury’s customer care. The relationship between suppliers and Sainsbury sometimes is not equal; The after-sale services are sometimes not enough; The safety env ironment in Sainsbury is not secured enough.In response to this, Sainsbury should point out a clear after-sale responsibility and promote the after-sale service quality; Sainsbury need to inform suppliers and subcontractors about the loss before the change of the business articles; Sainsbury need to strengthen the supervision on the safety environment and it is necessary to hand out the safety handout to employees to guarantee their safety while working. 9. 0 Reference Books: —-Scottish Qualifications Authority, Creating a Culture of Customer Care. —-Bryman, A. (1988a), Quantitative and Qualitative in Social Research, Routledge, London.Websites: http://www. sainsburys. co. uk/sol/index. jsp http://zhidao. baidu. com/question/13903776. html http://zh. wikipedia. org/ 10. 0 Appendix Appendix A 1. What do you think about the service at Sainsbury? 2. What goods do you think we should add to our goods list? 3. What service do you think we should add? 4. What reason contribu tes you to consume in Sainsbury? 5. What do you think about the quality of Sainsbury’s goods? 6. What do you think about the quantity of Sainsbury’s goods? 7. What do you think about our recommendation system? 8. What do you think about the environment in Sainsbury? . What do you think about the prices of our goods? 10. Why do you consume in Sainsbury? What attracts you to consume? Appendix B 1. What contributes you to buying in Sainsbury? A. fair price B. good quality C. convenient D. else 2. The frequency you shopping in Sainsbury every month? A. over 15 B. 10~15 C. 5~10 D. under 5 3. What do you think about the kinds of goods in Sainsbury? A. complete B. so-so C. small 4. What do you think about the prices of goods in Sainsbury? A. cheap B. middle level C. expensive 5. What aspect do you focus on when shopping? A. rice B. quality C. brand 6. What do you usually buy in Sainsbury? A. necessaries B. vegetables C. clothes 7. What do you think about the quality of goods in Sainsbury? A. good B. so-so C. bad 8. What do you think about the service attitude in Sainsbury? A. passionate B. acceptable C. bad 9. What do you think about the environment in Sainsbury? A. bright and clean B. so-so C. mess and uncomfortable 10. Can you find the goods you need easily? A. yes B. a little difficult C. only find with the help of assistant 11. Are there big supermarkets around your house?A. yes B. no C. unsure 12. What big supermarket do you usually consume? A. Wal-mart B. Tesco C. Sainsbury D. else 13. What is your gender? A. male B. female 14. What age group are you in? A. under 18 B. 18~25 C. 25~45 D. over 45 15. What salary group are you in? A. under 1,000 B. 1,000~5,000 C. 5,000~10,000 D. over 10,000 Appendix C Appendix D [pic] People’s attitudes about the prices of Sainsbury’s goods ———————– [pic]The salary level monthly of Sainsbury’s customers 10,000 1,000~~5,000 5,000~~10,000

Case Study 5 Example | Topics and Well Written Essays - 500 words

5 - Case Study Example It means that when Subaru wants to introduce a new product, the existing products are rarely eliminated (Yamaguchi, 2005). Subaru also centers its products on the customer needs. This is what drives the firm’s product development. Customer needs are monitored and then they are integrated into the way the products of the firm are developed with an intention to make sure that the customer is happy with e products. The fact that the customer needs keep shifting has also meant that the firm has to continually look for ways to innovate in a dynamic way to keep up with the high speed of changing customer needs. Subaru realizes that without keeping up with the changing customer needs, it will be hard for it to remain competitive in the market. This has therefore been the central part of the firm’s strategy with regard to the way it accesses the market. Google’s product development is both similar and different from others found in the other firms. It is similar because like in other firms, product development is the ultimate market strategy for any firms. Firms in a modern economy realize that they have to continually change their product in order to meet shifting customer needs and therefore they have to keep improving their products. Like Google, they have to keep innovating new ways to make the customer happy. However, Google is also different in that its innovation is more dynamic and more spontaneous. Unlike in other firms where any innovation process has to be thought out and be flagged by the senior management, innovation at Google is an everyday process and it is everybody’s responsibility as opposed to it being a process only initiated by the managers. Google’s product development is also customer focused (Iyer & Davenport, 2008). Their innovation is all about making sure that the customer gets what t hey want. In fact, they take advantage of the technology to make sure that they can personalize the products for each