Importance Of Media In Sport

Importance Of Media In Sport The first ever televised football match was shown by the BBC 12 Months After the service was born. Viewers watched 12 months before the match purely through excitement of which the two teams were to play. On the 16th of September 1937, Arsenal and Arsenal Reserved played each other in the first ever televised match. The first ever televised International match was between Scotland and England on 9th April 1938. Through the years television viewers have increased along with the popularity of sport. More sporting channels are available to watch on the television as a variety of providers such as Sky and Virgin are constantly upgrading and adding a wider variety of sports channels which includes many different sports. Per person in Britain the average viewing time on television a week is 25 hours. Sports channel viewers increase every day which means more of the 25 hours watched are spent watching sport. There are two bodies in Britain responsible for television and these are: The British Broadcasting Corporation  (BBC), which broadcasts television and radio programmes; The Independent Television Commission  (ITC), which licences and regulates commercial television service including cable, satellite and independent teletext services; (1) Showing times and slots for programmes are decided by these bodies and most of the times are decided by the shows popularity with the viewers. Ofcom (Office of Communications) is a company which licences all television services across the UK. They have a broadcasting code which all broadcasters must stick to and follow. Viewers are entitled to watch certain sports events free of charge through the BBC such as the Olympics, The Ashes and World Cup matches in football. Snooker and Rugby events are also provided free of charge by the BBC. Sky and Virgin sports channels cost money as they are sold as a package deal but money is also generated through offering of extra sport channels such as ESPN and Extreme Sports. Pay per View channels provide special events in Boxing and other sports such as wrestling. These events cost money but the viewer has the option whether to watch or not. Radio On January 15th 1927, The Rugby Union was the very first sport to be broadcasted on the radio. The match was between Wales and England and it took place at Twickenham. The radio is very important when relating to sport as it gives live commentary of a wide range of sports around the world. During sporting events many members of the public may not have access to a television as they may be at work or travelling. A radio is very accessible for example cars and mobile phones provide connections to radio signals. In many careers today workplaces allow radios to be listened to during work time. Football matches and also many other sports can be tuned into when a television cant be accessed. BBC Radio 5 is a very popular station for Sporting action, news and updates. Continental AM is the most popular sports news radio station in the UK. In the United States ESPN is the most popular as it covers Americas most popular sports such as baseball and American football. Both of these radio stations are majorly popular partly due to that they broadcast the worlds biggest sporting event which is The World Cup. Many people own mp3 players and i pods which also have access to radio stations. This is very useful when travelling by train or bus. Airplanes also provide headphones to allow passengers to listen to radio stations. Depending on the time of travel many sports events can be tuned into. Newspapers/Press Before television was invented a newspaper was the main source for accessing sports news and updates. The New York Times was the first ever newspaper to include a sports section. This idea grew at a very fast rate and more newspapers around the world began designating an area in their paper purely for sporting context. Below is a list of the UKs most popular newspapers: Top 10 UK Daily Newspapers 1 The Sun  (2,955,957) 2 Daily Mail  (2,096,074) 3 Daily Mirror  (1,239,691) 4 Daily Star  (823,025) 5 Daily Telegraph  (683,220) 6 Daily Express  (665,731) 7 The Times  (506,997) 8 Financial Times  (386,590) 9 Daily Record  (328,183) 10 The Guardian  (288,917) (2) The Sun is the most popular newspaper as shown above and it also has a sports section at the back of the newspaper. The problem with this is that The Suns information is believed to be not entirely accurate. Each newspaper has many different journalists. Cadwick and Nancarrow are the main sports editors for The Sun and are considered as major press to sports performers and managers. When editors gather information it can be totally altered for production and viewers interest. The Daily Mail is another popular newspaper for sport and it provides news and results for the following sports: boxing, football, rugby, tennis, snooker, golf and horse racing. The content produced in these sports includes information on different levels for example school football results. Newspapers are printed daily which is beneficial for finding recent and up to date sports information. Internet In the past decade the internet has became the main source of communication as well as promoting sporting information and news updates. The internet itself is found on many devices today such as laptops and mobile phones. This makes the internet very accessible no matter where you are located. Every day more sports facts and information is added to the internet which can be discussed through email or chat rooms. For example Facebook is the worlds largest social network website with a substantial figure of more than 500 million users. Sports updates and results are posted on this website which means a huge amount of the public have access to them. As well as social interaction to discuss sport there are also individual websites which give information in depth on upcoming and present sports events and competitions. It can be argued that the internet has now taken over television and radio regarding recent news and worldwide updates. Therefore the most viewed sports channels are now con verted onto the internet which allows the public to access live sports action and results through their computer. For those interested in predicting the outcome of these events, several gambling websites regarding sport have been launched and are now available for internet users. This is extremely convenient and efficient as the public can play a part in the sporting action straight from their online device. Sports advertisement is escalating on the internet which promotes a variety of sports and gets online users interested. Developing role models Role models are a major part of promoting sport around the world. Performers at the peak of their individual sport become a role model to sports fans and inspire youths to try hard to better their personal ability. When most people think of a sports role model the majority of the public would say the name David Beckham. David is without a doubt a main role model figure in sport around the world as he promotes football through advertisements such as television adverts and internet advertisements. Scotland also has role models in a variety of sports such as tennis star Andrew Murray. This 23 year old athlete is currently ranked number 1 in Britain and number 5 in the world. Many young performers look up to Andrew and try to excel in sport as he has. Sponsorships play a huge role in promoting sport and role models are usually sponsored by main sports labels such as Adidas and Nike. Andrew Murray appears in Adidas adverts on television and the internet which promotes tennis and sporting activity. Being a major role model in sport also comes with a certain amount of pressure. Most of Scotland relies on performers such as Andrew Murray to succeed and represent their country. The performer stresses about winning as failure may ruin their role model reputation and decrease their national popularity. National Identity This is when the nation unites or comes together and supports a national team in a major sporting event such as The World Cup. Advertisements through television, radio and the internet promote national status and increase the nations interest and support. Scotland is a very patriotic country and when a major sport event arises everyone shows full support by gathering together to watch the event or uniting and chanting the national anthem. All over the nation the event will be discussed and a high number of supporters will where Scottish tartan or kilts to show their full support. The events stadium or venue will be guaranteed a full capacity to represent the whole nations support. Agencies such as the S.F.A promote Scotland in major competitions and the management team are put under a lot of pressure to live up to this positive promotion. Both managers and performers are pressured due to national identity as they dont want to let the whole nation down and look to be a disappointment. National support plays a massive part on sport success because it increases the players confidence and belief in their countries ability to succeed. Conclusion This report showed the importance of different forms of media and how they influence sport. Technology is constantly improving hopefully new forms of media will be produced. Each form has its own individual benefits and they all play a part in promoting sport and advertising events. As described, role models and national support promote and increase sport interest and involvement around the world.

Business Strategy in a Global Environment

Business Strategy in a Global Environment Globalization is the eminent icon of the 1990s, and in the twenty first century. Globalization is absolutely soaring and gearing up dynamically competing lifes real scenes. Globalization refers to the growth and status of trade and investment, clustered by the growth in international business fields, and the integration of economies penetrating all corners of the world. Strategy Paradoxes and Debates The term strategy anchors its definition basically sprouting from military fields and origins and has been expanded into the business world and context where several authors and researchers have spread arguments and debates on strategy concerning both quantitative and qualitative manifestations and processes. Strategy in business is coined to survival; the battleground and arena during a match, or a game. Jarvis (2005) highlights the 5Ps concept of Mintzberg observing the term strategy which primarily means plan, ploy, pattern, position, and perspective. The Coca Cola Bottling Company has all these 5 Ps in particular and all companies in general. Strategy is a ploy which basically refers to any artifice, maneuver, trick, or game to outwit and defeat a competitor or rival raising an anticipation of what we are going to do to confuse, shake, deter, prompt or deceive competitor to perform a move or not to move at all. It articulates the necessary steps to be done like creating a pattern (as a post hoc application), reflecting on the done action with its pattern consistency whether or not its planned and intended. Seeing the pattern means its an intentional strategy showing the pattern stems from the plan. But theres no managing and supervising intentionality. So there are two types of strategy distinguishing such intention; namely, deliberate strategy and emergent strategy. Strategy as a position is pushed with the idea and analogy from the military view, Ill take care of the waves whilst, you take care of the ripples referring on the emphasis of tactics. Position strategy simply stares its focus on where you are standing or sitting for you to view your horizon and whole landscape in the world of business relating to the context or internal and external situation. Such position projects the relation and status within the competitive arena and the existing co-operative interrelations matching ones organization, team, or department against others and rivals and the lobbying environmental demands. Moreover, strategy-as-position situates different and several players not just one-to-one competition. A company that exposes itself to a market cubbyhole and tight competition is trying to position itself to secure, to brace sustainable competitive advantage. Strategy as perspective refers to the group of strategy creators or makers with their whims, views, retrospection, predilections, and preferences affecting the organization. Thus, strategy is a body of ideas, insights, anticipations and imperatives spoken and aired by a group of people articulated in different types of conversations and of distinct degrees of importance wherein ideas and propositions are scattered for a collective forum which is either imposed or consensus. Global Market Models and Concepts and Analysis Managers must be conscious that markets, supplies, investors, locations, partners, and competitors can be anywhere in the world. Successful businesses will take advantage of opportunities wherever they are and will be prepared for downfalls. Evidently, successful managers, in this environment, need to understand the similarities and differences across national boundaries, in order to utilize the opportunities and deal with the potential downfalls. In developing appropriate global strategies, managers need to take the benefits and drawbacks of globalization into account. A global strategy must be in the context of events around the globe, as well as those at home. International strategy is the continuous and comprehensive management technique designed to help companies operate and compete effectively across national boundaries. While companies top managers typically develop global strategies, they rely on all levels of management in order to implement these strategies successfully. Th e methods companies use to accomplish the goals of these strategies take a host of forms. For example, some companies form partnerships with companies in other countries, others acquire companies in other countries, others still develop products, services, and marketing campaigns designed to appeal to customers in other countries. Some rudimentary aspects of international strategies mirror domestic strategies in that companies must determine what products or services to sell, where and how to sell them, where and how they will produce or provide them, and how they will compete with other companies in the industry in accordance with company goals. The development of international strategies entails attention to other details that seldom, if ever, come into play in the domestic market. These other areas of concern stem from cultural, geographic, and political differences. Consequently, while a company only has to develop a strategy taking into account known governmental regulations, o ne language (generally), and one currency in a domestic market, it must consider and plan for different levels and kinds of governmental regulation, multiple currencies, and several languages in the global market (Heil 2010). Company Strategic Decisions for Sustainable Competitive Advantage Arie de Geus (1997) spelled out that a company with needs has the key characteristics he called a living company because it is helping itself. He stressed four key traits: (1) sensitivity to the business environment which reflects the ability and capability to learn and adjust; (2) cohesion and identity or the ability to create a community with vision, personality, and purpose; (3) tolerance and decentralization or the ability to build relationships; and, (4) conservative financing. Strategic Management is a constant object of curiosity among psychologists and thinkers. On several occasions, senior managers are asked how they come up with strategic decisions. They have one pattern of making these crucial and company-light decisions. One would suppose these to be mathematical, based on rigid rules of logic or statistical treatments. But heres the catch: The managers decisions were product of informal data gathering, intuition, innovation, and oral exchanges in 2-way communications. These managers have the feel of the whole situation besetting their companies and their impulse always has an accompanying relevance. Their minds transcend logical rules that are immutable and mechanical and perhaps by age and experience, they acquired an almost instantaneous and discrimination of what is effective and practical. They give a whole new meaning to the words feeling, judgment, common sense, proportion, balance, and appropriateness. They use these terms to effect viable ac tions that would sustain their companies in the tests of domestic or external competition, recession, changing market attitudes, inflation, to mention only the majors. These street-smart guys are not much into science when they make a decision. Instead, they stay at the helm of art which is a combination of wisdom, experience, common sense, and a lot of prudence and daring. Senior managers usually see problems of their companies as big opportunities in disguise. They remain flexible in finding ways but that does not mean foolish weighing the indefinite till the situation clears or worsens. They are flexible in making solutions to give provisions for modifications, adjustments, shifts, or even u-turn without compromising company principles. They are not namby-pambies who are easily swayed by fashion. They are as hard as nails on standards of excellence. Hence, they inspire, and prod those below them to follow suit and commit to live action. They are virtuosos in motivating people and so people tick to grow the limbs of their action plans and visions. It was noted in many studies conducted in most industrialized countries that executives are investing much of their time developing a circle of relationships. Thence, they gain insights and details to be applied in forming concrete strategic decisions. They have the inclination to use mental simulations and they display some gift of seeing with their minds. Intuition is the guiding light of the day and even after office hours, they would re-run what else can be done if strategy A should need a remedy. So before any pitfall or backsliding, there reserved a fallback program to reinforce the existing. Funny as it sounds but executives can sense first what they are going to do before they can explain why. No calculations but deep in their brain cells and feeling, this is the way to salvation and promised land. The way might not be a bay of plenty but they are sure when the dusts subside the rays of their strategy would save the organization. Information may change overnight and strategic planning is complex but they know how to combat challenges with concrete interventions. With the advent of technology, senior managers are more and more relieved of the so called strategic planning. Information Technology at last has created a great divide between senior managers and operational level managers. Through sophisticated programs on the computer, any manager can already function as an independent segment albeit following the general threads of the company culture. All that top brass management would do is to inspire, delegate, assess and appraise their subjects. They provide the vision, specify the substance, and direct the institutional goals. Their managers are expected to facilitate process, action plans, and fill out forms to make way for effective documentation, work accomplishment, accounting procedures, marketing, manpower accountability and networking. Executive leaders have followers, while managers have subordinates, according to an analyst. Managers are oftentimes blamed for the bankruptcy of businesses in America in the 1970s and 80s. Leaders make decisions while managers usually execute them. Leaders are careful to choose their managers because lack of leadership down the line can antagonize the growth of the whole organization. Normally, strategic decision-making takes place on two levels: aggregate and individual. Both of these are geared towards getting attention, storing information through encoding, retrieval thereof, strategic choosing, feedback and outcome. Aggregate and individual strategies are interdependent and they harmonize with each other in all stages of the organization. While it is true that aggregate is more supreme than the individual strategy, it is the individual that feeds to the strength of the aggregate. The aggregate can only sound strong on paper but without the individual strategy which is the action level that extends to clients, customers, consumers, financiers, lenders and debtors, it can just be a lameduck-a print of strong accent without teeth or bite because there is no execution by junior vice presidents, section managers, team leaders, and the rank and file. . Johnson, Scholes and Whittington in corporate strategy present a model in which strategic alternatives and options are evaluated against three key success criteria: suitability, feasibility, and acceptability. (1) Suitability. It gears to answer security questions such as Would it work?, Does it make sense to economy?, Would the organization obtain economies of scale, economies of scope, or experience economy? Would it be suitable in terms of environment and capabilities? Ranking strategic options and decision trees are the measuring tools to evaluate suitability. (2) Feasibility. Can it be made to work?. It is concern whether the resources required to carry the strategy are available and can be obtained and developed. Its resources include funding, people, time, and information. Consequently, cash flow analysis and forecasting, break-even analysis, and resource deployment analysis are the scaling tools for it. (3) Acceptability. Would this make sense among stakeholders? Would shareholders, company employees and customers respond with the targeted product or performance outcomes? What about returns? Will it yield the projected benefits by the stakeholders in terms of dollars or other essentials (financial and non-financial)? For instance, shareholders would anticipate the growth of their capital or wealth, employees would aim for the upliftment in their careers and customers would expect added value for money. When strategy fails, the probability of risks arisesfinancial or otherwise. These risks could be shareholders going against the issuing of new shares or employees and unions picketing against outsourcing for fear of losing their jobs. Most likely too, customers would have paranoia over a merger as regards quality and support. What-if analyses are tools employed to evaluate acceptability. Global Market Models and Concept Analysis In the midst of global market tight business competition models and concepts analysis is crucial and vital. Thus, any business manager must discern and decide whats the best move or course of action to be undertaken to outwit and win the market place and patrons. Several concept analysis are designed for managers to scrutinize business status to have an equilibrium and project sustainable competitive advantage among others in the field. One of these types is SWOT Analysis. A good look at the internal and external environment is an indispensable part of strategic planning. Environmental attributes internal to the firm usually can be classified as strengths (S) or weaknesses (W),while those external to the firm can be classified as opportunities (O) or threats (T). This analysis is referred to as SWOT analysis. This analysis provides insights that are keyl in matching the firms assets and capacities vis-Ã  -vis the competitive environment in which it exists. Therefore, it is crucial in strategy formulation and selection. What are strengths? The firms or companys strengths are its assets, resources and capabilities that can be utilized as the foundation for mapping out a competitive edge. Some of these are patents, reputed brand names, established repute among customers, cost advantages, exclusive access to precious natural resources and favorable access to marketing outlets. Weakness is of course the opposite of strengths like lack of patent protection, a so-so brand name, ill-repute among customers, high price structure, lack of access to the best raw materials or natural resources, and worst, lack of access to strong distribution channels. Take the case in which a firm has a large amount of manufacturing capacity. While this ability may be considered as a strength that competitors do not share, it also may be a considered as a weakness if the large investment in manufacturing capacity hinderss the firm from reacting quickly to shifts or fluctuations in the marketplace. Furthermore, opportunities may mean income and growth; like, a wanting in customer need, invention of new technologies, loosening of legal hindrances and lifting of international business hurdles. Moreover, threats are the present and intervening factors in the external environment; like changes in consumer tastes deviating from the firms product lines, introduction of rival products, new legalities and regulations, and further increase in trade barriers. Any company should not singly invest into very encouraging opportunities. Rather, it should have the caution and prescience to better understanding and analysis of a doable course of action to gain that competitive advantage by determining a blend between the companys strengths and upcoming opportunities. S-O strategies run after chances that are a good addition to the companys strengths. W-O strategies fiscalize weaknesses to run after opportunities. S-T strategies map out ways that the firm can use its strengths to minimize its exposure to external threats. W-T strategies create a defensive plan to protect the firms weak spots from making it highly exposed to outside threats. Another tool used to scan the environment in the business field is the PEST Analysis. This is a sophisticated external macro-environment probing that manifest how firm processing can be expressed in terms of the Political, Economic, Social, and Technological factors. Oftentimes, the acronym PEST (is made as STEP) is employed to describe a framework for the synthesis of macro-environmental factors. Political factors are government laws and legal issues and ascribe both formal and informal rules in which the firm must worklike tax policies, employment measures, environmental ordinances, trade barriers and taxes, and political instability. Economic factors include the purchasing power of prospective customers and the firms capitallike economic improvement, interest rates, exchange and inflation rates. Social factors involve the demographic and cultural facets of the outside macro-environment. These factors have direct effect on customer needs and the size of potential market bases like health consciousness, growth of population, age brackets, career paths, and consciousness on safety. Finally, technological factors can lower if not eliminate barriers to entry, cut the minimum efficient production stages, and highly affect outsourcing decisions; like, RD activity, automation schemes, technological incentives, and rate of technological change. In order to appraise, analyze and assess finished activities which will eventually create a companys competitive edge, a chain of value-creating activities must be in place. Michael Porter outlined a set of many generic activities common to a wide range of firms. Accordingly, the objective of such activities is to foster worth that exceeds the cost of providing the product or service. In consequence, this will generate profits as customers want worth congruent to costs. Everyone wants worth as tantamount to price so such value-creating activities is a very good psychology applied to business. If only all businesses employ this action plan, then what a better consumer base they create and a whole lot happier people they would account in their following. Another concern tackles inbound logistics which embraces the receipt, warehousing, and inventory of company input and output materials; operations are the value-creating tasks that transform the inputs into the finished product or outcome; outbound logistics are responsible for the finished product to reach the customer, including but not limited to warehousing, delivery and the like. Marketing sales are any effortstangible or not, direct or indirect, intentional or by chance-are those activities that have something to do with getting consumers to buy the product, channel selection, advertising, pricing, and much more. Service activities are those of maintenance and enhancing effect to the product value inclusive of customer support, repair services, etc. All of these vital activities are effective in developing companys competitive advantage. Logistics, as we all know, are crucial and vital for a contracting company to to distribute services, while service activities are the main focus for a company that offers on-site maintenance contracts for office supplies and machines. In addition, there are also at least four generic areas of support activities ensuring firm sustainability in the business shark-infested watersamong others, procurement, technology development, human resource management, and firm. Procurement entails the role of buying the raw materials and other essentials in the value-creating undertakings. Technology development includes studies and development, process machination, and other technology gadgets used to enhance the value-chain activities. Human Resource Management, are the tasks that include recruitement, enrichment, and just compensation of workers. Firm infrastructures are those activities of the finance, legal, quality, and management departments. Support activities are termed as overhead but some firms have sparingly used them to maintain a competitive advantage. For example, a company can do outreach works, medical missions, gift-giving to indigents, of renovation of a neglected public hospital. This can also take the forms of donating to a charity, to a depressed area because of typhoons, floods, or quake-shaken areas. These activities require definition, linkages, and coordination between and among partner companies, with the consent and knowledge of the customer base. Sufficient and effective media publishing through print, broadcast or satellite means can be employed to maximize efforts to establish such elusive state of companys competitive edge. It is a matter of concerted effort, a must-have if companies h ave to outlive and outdo competitors. A perfect grasp of interdependence and mutual benefit must be clear to make all strategies work for the betterment of the organization. If support is not totally ensured, then at least, majority of suppliers, advertisers, as well as the general public are involved. If response is not favorable, then executives have to do some side stepping, even taking back alleys so the companys goals will be served. If executives back out, then, what a pity to the organization. A company needs a sure-fire executive in the face of uncertainties. Hence, executives must see a rundown of these activities before implementation. That is why there is what we call value system. Great companies have very strong value systems that new hires would either subscribe to it or leave it. There is simply no half-way house in these great companies. In exchange, they offer palatable salaries, fringes, and other opportunities of growth-monetary, career or physical growth. In closing, strategies are useless unless acted upon, applied, or animated to make the company prosper side by side with competitive edge. With the fangs of globalization threatening to devour the weak and unprepared, executives of the 21st Century has many assignments to do. These begin from mapping out a vision, a mission, then the strategies needed to make these dreams come into fruition. Gone were the days when companies would only wait for customers to take their products because of limited choice or monopoly. Today, more than any era of the past, business is very precarious and risky. Hard earned capitals are washed away overnight once investment is not done with caution, sustainability and competitive edge. Only those who have the edge would survive. Application: The Coca Cola Bottling Company: Coca Cola soft drink was nothing but a local concoction in America. It was concocted by Dr. John S. Pemberta in Atlanta, Georgia. Frank Robinson, bookkeeper, suggested the name and crafted it in free hand script which stood the odds of changes till this very day. From a local drink, the founders of the company planned to market it on statewide scale. Their ploy is to give its package a handsome look so it would appeal to skeptical drinkers. The design of the brand name has been a consistent pattern to make sure the name will be associated with thirst quenching. Their marketers are very aggressive and effective that very soon after their debut in the drinking arena they salvaged the prime spot in the soft drink industry. They arrogate to themselves the saying, Get Ready for Tomorrow Today,-their corporate way of positioning. Their perspective to be global came into reality, riding in that slogan, Open Happiness! They convince people through ads that Coca Cola can refresh the world, can inspire to make people optimistic. In other words, they exist to make a difference. And then their advertisements are apt for specific seasons. During winter time, they show Santa Claus merrily dash through the skies as he drinks coca cola in his chariot on reindeers. During summertime, the theme, red hot summer is bannered on company sponsored parties. Before the competition could catch up, Coca Cola also introduces hundreds of other delights in its product line. But a wit may ask, how do they capitalize on their strengths, and address their weaknesses, opportunities, and threats, including antagonisms from politics, economy, society, and technology? They look ahead. They analyze trends that shape business in the future and adjust accordingly for whats to take place. Coca Cola was abreast with the Y2K scare along with giants in the business world. Hence, they won together with their bottling partners and financing allies. Concerning the current global crisis, the company is not at all hampered by leaps and bounds because it is consumer-based. The company applies core values on leadership (the resolve to create a better future), collaboration (collective ingenuity), integrity (being real), accountability (or responsibility), passion (heart-mind commitment), diversity (create more and more), and quality (doing well) as its anchor in its vision 2020. In addition, even their managers get out into the market and listen. They observe and learn. Coca Cola people possess a world view and they are curious to sift whats new. And lest we forget: They remain constructively discontent on their achievements, new markets and prospects. They are a cool bunch with a singular vision: To refresh the world. Sources: The Coca Cola Company 2009. Year in Review. Web. Retrieved 21 October 2010 from http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html Questions and Answers from Yahoo.com 2008 Web. Retrieved 21 October 2010 from http://www.righthealth.com/topic/Who_Invented_Coca_Cola Bradford, Robert W., Duncan, Peter J., Tarcy, Brian, Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! Available from: http://www.quickmba.com/strategy/swot/. [10 October, 2010]. Heil, Karl 2010. Strategy in the Global Environment. Available from: . [10 October, 2010]. Geus, Arie de 1997. The Living Company. Available from: http://www.ariedegeus.com/ and [10 October, 2010]. Jarvis, Chris 2005. Business Open Learning Archive. Available from: . [10 October, 2010]. Quickmba.com 2010. Strategic Management. Available from: http://www.quickmba.com/strategy/swot/. [10 October, 2010]. Quickmba.com 2010. Strategic Management. Available from: . [10 October, 2010]. Wikipedia.org computer software 2009. 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Essay on the Voice of Janie in Their Eyes Were Watching God

The Powerful Voice of Janie in Their Eyes Were Watching God The world of Janie Crawford in Their Eyes Were Watching God was one of oppression and disappointment. She left the world of her suffocating grandmother to live with a man whom she did not love, and in fact did not even know. She then left him to marry another man who offered her wealth in terms of material possessions but left her in utter spiritual poverty. After her second husband's death, she claims responsibility and control of her own life, and through her shared love with her new husband, Teacake, she is able to overcome her status of oppression. Zora Neale Hurston artfully and effectively shows this victory over oppression throughout the book through her use of language. Her use of such stylistic devices as free indidrect discourse and signifting allow her to use language as power; the power for a black woman to realize her own potential. The voice which Hurston creates is marked by her intertwining of black vernacular and standard English to create a seemless, fluid narration. The combination of the two seemingly dichotomous aspects of language is called the "speakerly text" by Henry Louis Gates in his essay of the same name, and is also more commonly called free indirect discourse. The scene in which Mayor Starks, Janie's husband, has erected the new street lamp for the town, exemplifies Hurston's use of free indirect discourse. Janie and her husband first speak to each other using the recognizable black dialect of the region: "Well, honey, how yuh like bein' Mrs. Mayor?" "It's all right Ah reckon, but don't yuh think it keeps us in a kinda strain?" The omniscient third person narrator then captures J... ...pjc.cc.fl.us/hooks/Zora.html Hurston, Zora Neale. Their Eyes Were Watching God. New York: Harper & Row, 1937. Johnson, Barbara. "Metaphor, Metonymy and Voice in Their Eyes Were Watching God." Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Kubitschek, Missy Dehn. " 'Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God." Modern Critical Interpretations: Zora Neale Hurston's Their Eyes Were Watching God. Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. Pondrom, Cyrena N. "The Role of Myth in Hurston's Their Eyes Were Watching God." American Literature 58.2 (May 1986): 181-202. Williams, Shirley Anne. Forward. Their Eyes Were Watching God. By Zora Neale Hurston. New York: Bantam-Dell, 1937. xv.

Jeffery Dahmer Essay example -- Serial Killer - Cannibal

Jeffery Dahmer is arguably the most notorious serial killer -cannibal in history. Targeting men and boys, Dahmer‘s life of crime began with drinking and sex offending. His murders were exceptionally gruesome, often involving rape, torture, necrophilia, dismemberment, and cannibalism. The media often commented on how â€Å"normal† Dahmer appeared. Jeffrey Dahmer made everyone question how one develops into such a monster. By the time of his apprehension, Dahmer had sodomized, murdered, and cannibalized at least seventeen men, mostly black, Hispanic or Asian, in the Milwaukee area between the years of 1978 until his arrest in 1991 (Williams pg.1). Jeffrey Dahmer was born in Milwaukee on May 21, 1960, to Lionel and Joyce Dahmer. Despite the difficulties of Joyce's pregnancy, he was wanted and adored as a child. By all accounts, Dahmer displayed traits of a happy, bubbly youngster. However, several events from his childhood indicated that the young boy was becoming more and more disturbed. When Jeff was four, his father swept out the remains of some small animals from under the house. As his father gathered the tiny animal bones, Jeff seemed strangely entertained by the sound they made (Bardsley Ch. 13). At the young age of six, Dahmer suffered a double hernia and needed surgery to correct the problem. After the operation, he was never the same socially. Adding insult to injury, the family then moved from Iowa to Ohio where it became apparent Dahmer had grown distant, shy, and nearly uncommunicative (Bardsley Ch. 13). As a young student, Dahmer, very fond of one of his elementary school teachers, took her a bowl of tadpoles he had caught. Soon Dahmer learned that his teacher had given the tadpoles to his friend Lee. He ... ...rocess of ‘walking through’, in which the patient and therapist examine the same issues repeatedly in the course of several sessions, each time with greater clarity. This process is enduring, usually lasting for a number of years (Comer 41). Due to the presence of such a multitude of abnormal behaviors, the most helpful form of psychodynamic treatment available would be the short-term psychodynamic therapies that focus on one individual issue at a time. Perhaps the abnormalities could have been deciphered and treated separately through this type of therapy in order to improve his behavior. It is impossible to say for sure, but had Dahmer sought or been forced into treatment for his many abnormal behaviors, therapists may have been reasonably successful in identifying the underlying causes before he felt compelled to take innocent lives.

Personal Narrative- Ridicule of a Child :: Personal Narrative Essays

Personal Narrative- Ridicule of a Child â€Å"Why do you ask?... Well, she’s weird.... For instance, she wears black outfits that cling to her body with red spandex.... No I’m serious. Her hair is half black and half blonde, too.... The other day she was walking down the hall with a red feathered boa wrapped around her neck.. .. Yeah, I see her every day sifting by herself in a corner all the time. . . . I guess you can’t blame her. What did happen to her when she was little?† â€Å"Oooonnnncccceeee I was at hhhhoooommmmeeee, and I ssssaaaawwww...† We despised the way her heart-shaped lips gawked open as she slurred her words. Mary Beth sounded like a lost, bleating lamb. She was the most entertaining character to imitate when my friends and I were at slumber parties. We all perfected the rhythmic pattern of her speech. And then there was her appearance. Mary Beth’s gangly body towered over the other fourth graders, and her lemon-blonde hair rested on her shoulders in knotted clumps. Strands of hair constantly fell in front of her face, and she would constantly sculpt them behind her ear. Every day she came dressed for school in brilliant colored leggings partially covered by a relaxed sweatshirt unevenly rolled at the sleeves. Her plump belly took shape under her shirts, creasing slightly, like a curtain conforming to its width. Her feet plowed into her white Keds and snuggled inside fluorescent socks scrunched at the ankle. Mary Beth’s Keds curved toward each other as she stepped, and it was evident she was pigeon-toed. (This was another characteristic we loved to imitate.) I saw her ferociously sprint during gym and on our Field Day. It was dreadful. Her leg stampeded into each other in an effort to run straight. Her arms flung back and forth anxiously like an ape’s, and I could see her tongue sticking out of her crooked mouth in determination. She was hopeless. Autumn was approaching, and so was Mary Beth’s birthday party. Incredibly, all the girls invited, including me, showed up. We even brought presents, the ones our moms had carefully picked out in consideration. We were too reluctant and far too busy with our own lives to shop for a person we mocked. The arrival of girls seemed unrealistic until I discovered why they had come. It was a party, who wouldn’t show up?

School Essay

7 PERIOD IF I WERE PRESIDENT ESSAY! If I were president, two of my main focuses would be reducing job cuts and going make more jobs. My first plan of action would be to reduce gas prices by not importing oil; I would drill it here in the U. S. That would slowly build us more money, meaning less job cuts. Also, we could reduce the mass production of sweets and would save money by not using factories as much, also reducing pollution in the air, which is one way to go green. Recently the company of IBM in San Francisco cut 1,500 employees.Getting fired for no reason is hard, harder than being fired for a reason. What Peter Arnett once said, â€Å"I am still in shock and awe at being fired. † This is what every one of those 1,500 employees were thinking. So, once we slowly earned enough money by keeping the candy production reduced and oil drilled in our country, we might be able to stop job cuts for good. Another act would be to raise cigarette prices. My reason for this action i s that if I did raise the price, it would give smokers yet another reason to quit smoking, lowering the death rate a little bit too.After that, I then would make marijuana legal for medical purposes, because marijuana can be healthy in certain cases, for example, if you have arthritis, it can help a bit, but it will only be legal if prescribed by your doctor, or citizens could easily use it for the wrong purposes. Also I would keep the tax level in the United States the same, because the government would need the money for the plans I would have just executed, and to keep your money balanced, similar to how wolves keep the deer population balanced.My last and final act would be trying to make peace with as many countries as I could, but at the same time still having war with the countries I haven’t made peace with. Then, with the countries I made peace with, I would trade with them goods with goods so both of us could easily get what we can’t reach. Plus, if I don†™t make peace with other countries, I would make or try to grow goods here in the US so we don’t have to import and waste time, gas, and money.While we are superpowers in the eyes of the world, I believe there are things that must be changed to reflect the fame and superiority associated with America in the international arena. If I were a president, I would strive to accomplish three major issues. To begin with, to ensure food security and better health care, second, would improve the education system of our country, third, I would ensure that our every American is secure. I have to admit that a government which is not able to feed its citizens has no reason of being in power.A healthy nation is very vital in sustainable development since a nation cannot develop when the citizen continuously suffer from different diseases. As stated above, my first task is to strive to enhance food security in my country. According to Mwaniki (‘n. d’), food security is a situa tion in which all people, at all times, have physical and economic access to adequate, safe and healthful food to meet their dietetic needs and food preferences for active strong life.Having minded the challenge it offers. There is need for targeted food security interventions, including food support in the form of direct food relief, food stamps, or indirectly through subsidized food production. Most of the farmers in the rural areas are poor and therefore cannot manage to purchase heavy machines for mechanization. As the president I strive for the introduction of Rural off farm opportunities to enable even the poorest people to engage in and provide additional food supply.This mechanism will even provide financial assistance for the farmers, processing firms to be introduced in these places. This mechanism provides alternative sources of food and change in feeding habits. Another important aspect that is needed is facilitation of market access. To achieve this, I intend to ensure good governance. This plays an integral part in implementation of this intervention. Without good governance, the strategies cannot be fully implemented due to problems for instance corruption.In essence, where there is sufficient supply of food, the nation becomes healthy hence rapid economic growth. Ensuring substantial education for all citizens is the foundation of the rationality of a particular community. A learned society is easy to govern compared to a society full of ignorant individuals. To improve our education system, I have considered the following measures; Training colleges for teachers must be restructured to more extensive teaching mechanisms. This intends to have more qualified and motivated teachers.This I intend to achieve to restore the dignity of institutions and the teaching profession. Free forum for teachers where teachers and students can exchange their ideas, experiences, and information must be adopted. This is to create a conducive atmosphere for learnin g. As the President I will give direction to execute some reforms in the curriculum and examination system. Since education should form the whole person, it should be made relevant to the lives of the citizens particularly the students.The system of education should be more pragmatic rather than being abstract and examination should not be geared towards obtaining grades and papers but towards achieving the whole personhood. Since the world is dynamic, there a need to introduce the use of information and communication technology system in our schools. This is to facilitate and enhance coordination among different departments in our schools. This requires installation of computer software as well as connectivity facilities. Lastly, everyone has a right to access to education and therefore I will ensure that no one is deprived of education.Even the minorities are to benefit fro this plans which also intends to offer free high school and college education to accommodate even the less f ortunate. Food security and health services, education and security within our borders play an integral role in sustainable development and the general welfare of the people. To eliminate ignorance in people by improving the education system from a theoretical sense to a pragmatic one will help to improve the economy of the country. I believe with my natural feeling to lead this country can drive me on towards achieving these goals

National Integration in India. Essay

National Integration is a feeling that binds together the citizens of our country and make us to think and act as if we are one. India is a land of diversity. There are many languages, religions, castes, races and cultures in India. Since ancient times, people belonging to different communities, races, religion and cultural groups have been living in harmony. Toleration is characteristic feature of India’s culture and heritage. During the Mughal and British rule, there had been many attempts to weaken this unity. Using the policy of divide and rule, they created a disunity among the people by instigating communal feelings. National Integration is of great significance in a country like India where varied cultures, religions and languages exist. Integration is not achieved in India because of communalism, castism and linguistic differences. The need for national integration is of utmost importance at this period of India’s history. National integration is very essential for social peace and harmony. No progress can be made in the field of art, literature, science, technology and economy without integration. India cannot play an effective role in the international arena unless she sets her own house in order. We cannot enjoy peace and security unless there is mutual trust and good will among all sections of our people. For national integration , it is very essential that people should give up communal and sectarial outlook. They should consider themselves as Indians first and Indians last .The evils of casteism and linguistic isolation should be rooted out. Economic inequalities among the people should also be removed. Only in this manner can we lay the foundation of a strong and united India.